Ad-sense account reactivated

Posted on Dec 4th, 2014

7 years back, i had used Google Adsense for one of my website. The website was meant to give information about operating systems. Although there wasn’t much traffic, but it was progressing good. I also did social sharing, which helped to get some traffic. Just after 2 weeks, i started generating revenue. Each day i was getting close to 0.8 dollars approx. This was going well for me and my revenue reached to 84 dollars in 3 months. Google pays, once you earn 100 dollars and I was close. But things went down when i received this email.

It has come to our attention that invalid clicks and/or impressions have been generated on the Google ads displayed on your site(s). Therefore, we have disabled your Google AdSense account. Please understand that this was a necessary step in order to protect the interests of AdWords advertisers.

As you may know, a publisher’s site may not have invalid clicks or impressions on any ad(s), including but not limited to clicks and/or impressions generated by:

– a publisher on his own web pages
– a publisher encouraging other users to click on his/her ads
– automated clicking or surfing programmes, or any other deceptive software
– a publisher altering any portion of the ad code or changing the layout, behaviour, targeting or delivery of ads for any reason

These or any other such activities that violate Google AdSense Terms and Conditions and programme polices may have led us to disable your account.

That email was an eye opener. I realised what happened. My system was always connected to a network and sometimes i would access some other computer and click my ad. Also few friends from my office knew this and even they started clicking those ads.

Google not only keeps  track on the ip but also traces and keeps track of the users activities. For example, i use a proxy and click on my ads. At this point Google might not have any idea about my identity. But Google does monitor requests from this IP. So if i am surfing the web and i click an ad which is a Real Estate ad, Google predicts if i was really searching for Real Estate and what i did after clicking that ad. It monitors everything.

A year back, i requested Google to re-activate my google adsense account and i told what what i did honestly. Google replied that they have gone through my appeal and checked my history but to protect the advertisers, they cannot reactivate my account. They also replied further appeals wont be accepted.

I never wanted to use another email id to create adsense. So i tried using services from other ad providers. But they really dont work. They might if you can be smart and if your content is niche but in my case, it didn’t work.

I had started publishing youtube videos(technical demos) and i was banned from displaying ads. A week back, i again sent a request to Google and explained my scenario. And to my surprise, yesterday Google emailed me this.


Thank you for clarifying your situation. We have reviewed your appeal and have reinstated your account, effective immediately. There will be a delay of up to 48 hours before ads start displaying on your site(s), mobile app(s), or YouTube channel(s) again.

We recommend that you read the following guidelines which will be useful in preventing invalid activity in the future:

It is against our program policies for publishers to click on their own ads or to encourage others to do so. In addition, the use of automated techniques to generate clicks, such as robots or scripts, is prohibited. For YouTube publishers, when viewing your videos, you must skip the ad so that advertiser costs are not artificially inflated unintentionally. For AdMob publishers, when testing your mobile app, you must enable test ads in order to avoid generating invalid clicks.

For AdSense placements, use the Google Publisher Toolbar if you want to click an ad to check the landing page or other details . It will allow you to check the destination of ads on your page without the risk of invalid clicks. For AdMob placements, do not click on live ads on your mobile app. Please use test ads (for Android, iOS, or Windows Phone) to avoid generating invalid clicks.

Please be assured that we are logging all the clicks, so do not click your ads to make sure the clicks are reported in the Performance reports. However, there may be reasons that you don’t see the clicks right away as it may take up to 24 hours to finalize clicks and impressions in your reports.
Visit our Ad Traffic Quality Resource Center to learn more about understanding traffic on your site, mobile app, and/or YouTube channel.

Hurray !

Moral – Do not mess with Google. These guys are really smart and they can track every minute thing. I also read that they have technologies which can even detect TOR.

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